Stay Informed
To Our Customers: A Letter From Jen Cole
April 20, 2020
To our customers:
I am excited to share with you that today, after meeting customary closing conditions, CDK Global announced the completion of the sale of the Digital Marketing Business to Ansira Partners, Inc. (“Ansira”).
With the completion of the sale, I along with my team, formerly the CDK Digital Marketing team, are launching into our next chapter as Sincro. We are committed to delivering uninterrupted support for all of our clients during this transition, and as we look ahead, we will continue to enhance our exceptional service and products under our new ownership.
Over the last several weeks, my team has worked on establishing a new brand identity that best captures who we are and where we are going. We chose the name Sincro because of its roots in innovation and cross-function. Most importantly, it evokes our commitment to synchronization. The real essence of Sincro is that we are all about synchronized local marketing. A world-class technology stack, purpose-built to shape dealer brands and drive performance across the entire local digital ecosystem. Our dedicated team is in sync, aligned, and empowered to put our full force into the singular mission of delivering effective digital marketing for our dealers.
We are launching Sincro together with our new partner, Ansira, a world class agency that works with many Fortune 500 companies to cultivate great brands and create persuasive experiences. We are eager to leverage Ansira’s extensive automotive and non-automotive experience and world-class marketing capabilities to offer a more robust product portfolio. We will also improve dealer marketing effectiveness by combining our insights across the full automotive value chain. With our combined organizations, we have a powerhouse dedicated to a full suite of marketing solutions purpose-built for local activation.
As we spent the better part of the last year preparing for this day, our team has grown closer together and become more laser-focused on improving our service. This work has positioned us to weather the current climate, acting quickly with you to provide important digital communications to your customers. This dedication to improved service is the foundation the Sincro team will act upon to bring you:
- In the moment marketing. Deploying people and technology to adjust your website and advertising in real time, while also delivering personalized, local experiences to increase customer engagement.
- Maximizing lifetime value. Bringing strategies and solutions that drive sales and service, as well as maximizing customer loyalty and lifetime value.
- Channel optimization. Executing the most efficient use of your advertising dollars across all marketing channels with experts, insights, and technology enabled by artificial intelligence to drive outcomes for your business.
- Your brand. Your way. Partnering with you to deliver solutions that are purpose-built to promote your brand message with a hyperlocal focus.
I want you to know that as we begin this new journey, our top priority is to continue helping you navigate the impacts of COVID-19. That immediate focus does not change. I recently reached out to announce our COVID-19 Dealer Assistance Plan and since then, we’ve been very busy working with you to ensure that your website and other essential virtual lines of customer communication are open and effective.
We are here to help navigate these uncertain times, manage through this crisis and partner to emerge stronger together in the future.
For those of you who are also customers of CDK, you will receive a message from Scott Herbers, executive vice president, Sales and Marketing, North America, that your ongoing support from CDK will remain uninterrupted.
Take care and stay well,
Jen Cole
President, Sincro, an Ansira company